Best Ways Digital Marketers Are Using Conversation with Bots

Digital Marketers

We can all agree that technology has advanced to a point where we can only expect robots to replace us like in sci-fi movies. The implementation of chatbots is not something that happened overnight, and since the very beginning, numerous companies are using them.

The main goal of using conversation bots is to scale and support business terms customer service chat bot with customers, and to help them along the way. You can implement them in numerous applications, including instant messengers such as Slack, Facebook Messenger, Telegram, WeChat and many more.

Even though they sound like futuristic options, according to statistics, more than 75% of internet users are using at least one instant messenger app. The most popular ones are Facebook Messenger, WhatsApp, Snapchat, WeChat, and others.

It means that you will be able to integrate chatbots to improve the engagement of customers on instant messenger apps. It is vital to state that digital marketing has changed in the last few years, and one of the best ways to maintain engagement with customers is to adopt chatbots.

By doing that, you will have someone that could assist your customers 24/7 with already integrated commands; while the most advanced, one can learn patterns and improve their knowledge as time goes by.

1.They Are Accessible Anytime

Digital Marketers

If you wish to hire in-house or third-party answering service, you probably know that for 24/7 service, you have to consider expenses that come with it.

On average, people tend to spend approximately seven minutes until they are assigned to a person, which is an uncertain waiting time.

If you wish to reduce the hassle and avoid the issues that may happen, you can implement the advancement that will fight the overall frustration of waiting in line for the next available operative.

Chatbots are replacing live chats and other forms of communications such as phone calls and emails and transforming it into instantaneous problem-solving possibilities.

Since chatbots are virtual robots that will not get tired as time goes by and they will continue to obey your command, it means that you will have relatable employees every single day without salary, bonuses and low production.

This will ultimately improve your customer experience and allow you to rank better within your industry niche. Another vital advantage of instant responses is the ability to maintain your image and brand and even use chatbots to promote and sell new products and services.

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2.Handle High Capacity

Humans can communicate with one person at a time, which means that you have to get an entire team and spend more money on these expenses. On the other hand, you can adopt chatbot that will easily take simultaneous conversations with thousands of people.

It does not matter what time of the day is and how many people are trying to reach you at the same time because everyone will get their answers promptly.

For instance, if you own a restaurant, and you have a good reputation for food as well as delivery options. Since the demand will continue to rise, you will have more and more customers ordering, which means that you have to expand your staff.

However, if you have a chatbot, you will eliminate a need for more people, and you will be able to cater to each person to ensure that everyone gets their orders with ease. That is how companies such as Dominoes or Taco Bell are arranging deliveries.


Digital Marketers

It does not matter what type of industry you are working in, because you can find ways to implement it to reduce the need for answering service.

Unlike other things that you wish to implement that require testing and development, chatbots are simple to switch from one niche to another.

You have to reprogram or train the bot by providing the proper conversation flow as well as a structure that will allow it to carry appropriate instructions based on your needs and preferences.

4.Customer Satisfaction

Humans tend to react and function based on their emotions, which may be problematic when it comes to answering service and troubleshooting. On the other hand, chatbots are bound by rules that they have to obey based on the program you made beforehand.

They will always treat your customers the way you programmed them, and that will maintain brand satisfaction. Sometimes, customers can use foul language due to faulty issues, and the chatbot will maintain the same level of respect, which is problematic for human operators.

At the same time, not everyone would like to order the same food every day, since the changes tend to change based on different factors. If that is the case, a chatbot can use the order history for a specific person and maintain smooth interaction and transaction with them.

5.Cost-Effective Solution

We have mentioned above that finding a human for a job is not a cheap solution, and it tends to be more expensive if you do not have high sales and revenue.

At the same time, with the employment package, you should consider other incentives including benefits, taxes and vacations.

Remember that humans have boundaries, which means that one person will not be able to serve two people simultaneously, and it cannot work 24/7 without pause.

You can avoid these issues by implementing chatbots to solve everything you need. One chatbot is equal to a dozen employees because it can easily communicate with thousands of customers simultaneously.

Check out this site: to learn everything about FB Messenger bots.

Of course, you will need a human factor in case bot cannot handle the problem, but in general, adopting the latest technology will reduce overall expenses and boost both customer satisfaction and revenue.

You should know that before accomplishing a task, you have to teach others how to work on them in general. Only when you find professionals within a specific niche, you will be able to meet the match for the job.

In the world of technology, continuous teaching is mandatory and it is continuously essential to consider it.

When you change the employees, it means that you will have to find others, find HR service that will interview and narrow the search down, and finally, teach them the company’s protocols.

Using conversation bots means that you will eliminate downtime due to lack of employees, and you will be able to maintain it to learn new things and protocols as well. It is much simpler to teach machines than humans, and that is a fact that will affect final revenue.